Visual identity created for Valencia Parque Central, a green space in the heart of the city offering a wide range of possibilities. The park was conceived to connect two neighborhoods that had been divided by railway tracks, with inclusion, innovation, and diversity as its core values.

A complete brand identity was developed, from the logomark to the illustration system, posters, merchandise, and signage. A friendly, organic, and spontaneous tone was defined to appeal to all audiences, fostering a sense of community and messages that speak to belonging.

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