Identity created for FUV, an initiative that transforms the remains of urban tree felling and pruning in Valencia into useful material for education, research, and other initiatives, with the goal of reducing costs.

The concept revolves around the idea that people are like trees, because when we come together, we can form something bigger and more meaningful, like a forest.

The identity created is vibrant, organic, and powerful. A grid of tree trunks symbolizes a forest, evoking both urban planning and the lives of those within it through its structured composition.

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